Marketing is a key component of business success. It’s what will let the world know about your brand and the products or services you offer. In addition, it helps you increase sales and make a profit.
There are various marketing strategies to choose from. One of them is advertising, which involves promoting your products and services on different kinds of platforms, like billboards, television, magazines, and newspapers. Its aim is to build brand awareness.
Aside from traditional forms of advertising, you can make use of Google Ads. Google Ads is an online advertising platform where you can introduce and promote your business, increase awareness, sell products or services, and drive traffic to your website. Since Google Ads accounts are handled online, you can develop and adjust your ad campaign at any moment, such as settings, budget, and ad text. On top of that, you can set and manage your own budget because a minimum spending commitment isn’t required. You have the liberty to pick where your ad appears, decide on the ideal budget, and evaluate the impact of your ad.
If you’re planning to run a Google Ads campaign for your business, here are some things you need to know.
Keywords And Metrics
Before adopting any system, you should learn everything you can about it so that you can reap its benefits. In that case, you’ll need to find out everything there is to know about Google Ads.
Google Ads mainly works with the use of keywords. The keywords on your website will give you better chances of your ads appearing on Google searches. So, if a user searches for a word or phrase that matches the keyword on your website, your ads will appear in an ad network.
You can target your ads to varying ad networks:
- Google search and search partner sites: As you build your ad groups, you choose keywords related to the terms people use when they search, so your ads attract customers that need what you offer.
- Google Display Network: If you’ve settled on using Display Network sites to display your ads, then Google Ads uses your keywords to position your ads next to content that’s relevant to your ads. Google is equipped with technology that can scan the content and web address of a webpage and automatically shows ads with keywords that are closely related to the web address or subject of the page. For instance, on a webpage that shares fashion tips, Google Ads may display ads about clothes or accessories.
It’s also important to familiarize yourself with the metrics: click-through and conversion rates. Click-through rates refer to the number of people that have clicked your advertisement. On the other hand, conversion rates refer to visitors who not only clicked but also proceeded to make purchases on your site or seek your services.
You can run a Google Ads campaign independently or hire experts who can assist you in expanding your customer base through Google Ads Management. Depending on your skill level and schedule, both options are ideal for planning and implementing a successful campaign.
Goals
Goals are the driving force of any individual or business that wants to achieve something. As a business owner, you have to know why you’re adopting a Google Ads campaign. What’s your end goal? It could be to generate sales, advertise a new product or a sale, or increase conversions—the list is endless.
Set specific goals to avoid assumptions. For instance, a goal to increase sales is superficial and will be challenging to track. Instead, go for a goal that’s clearer: to increase sales by 6% within four months. This will guide your team better and help you run an effective Google Ads campaign.
Target Audience
Without a target audience, your business will eventually fail. Therefore, your audience must be part of your Google Ads campaign.
Look for ways to make them pay attention to your ads. Start by conducting market research on them. Check the trends that Google picks up on. You can view the genders and ages of the people who have purchased your product regularly and what they’re interested in. Market research will help you determine who may want to buy your product.
Since Google Ads mainly revolve around keywords, identify those your target audience tends to use when they search for products in your niche. Incorporating relevant keywords increases the chance of your target audience seeing your ads.
However, adding keywords that match your ads won’t be enough. You need to ensure that users click your ads. Thus, it’s crucial to come up with an engaging ad copy.
If your target audience is young adults, for instance, create a brightly colored ad with a unique design that will spark their interest, convince them to click your ad, and discover more. Once they do click the ad, they’ll be directed to your website, which is your end goal.
Conclusion
The success of your Google Ads campaign in 2024 lies in extensive preparation and thorough planning. As the saying goes, failing to plan is planning to fail. With this article as your guide, you’ll be able to launch a powerful campaign and attain your end goal.
