There is, in fact, one golden rule that you need to know when it comes to YouTube marketing. That golden rule is “VOLUME” and yet, it is the most difficult one for everyone to execute. Any full-time YouTuber, social celebrity, successful vlogger, or brand on YouTube can tell you that their viewership rose as soon as they started increasing their volume. Volume wins in case of marketing on YouTube. So, we can say that you cannot expect it to perform well by publishing rubbish content. Quality Content always gets glossed over but it should be published on an extremely regular basis.
In today’s era, YouTube has approximately 50 million content creators churning out videos regularly. So your own content has to stand out. There is also another challenge in this regard and that is reaching and engaging your core audience. So, you have to think carefully about how you are going to raise awareness about your brand while keeping viewers entertained. Moreover, there are many ways that can help you to get views on YouTube.
By reading this article, you’ll have a good grasp of how to get started and how to improve YouTube marketing in 2019. Let’s jump in.
How to Improve Your YouTube Marketing
1. Create Curiosity with Unconventional Video
The first tip to improve YouTube marketing in 2019 is to create curiosity with unconventional videos. Nowadays, people are not willing to even click on the videos to see boring information. They are willing to tolerate a dry tutorial if it offers some unique advice that they won’t find elsewhere.
So, to improve your marketing, you have to create successful YouTube videos that tell an original and interesting story. If you don’t limit yourself to videos that relate directly to your product or business, you can easily come up with great content ideas. This is, in fact, important if you are in an industry that is hard to get people excited about. Try to evoke the emotions through your videos that you want your customers to feel about your company even if there is not a direct connection between your video content and the product that you are ultimately promoting.
2. Add Subtitles to Your Videos
Adding subtitles is one of the newest and best tools that YouTube has integrated into its video uploading capabilities. It is not a big deal but it is very crucial to pay attention to subtitles. The reason is there are many people who watch videos on their phone, in public, without the sound on. They will definitely skip the video if they can’t hear what is being said in the video. Therefore, subtitles are very important. In the case of YouTube marketing, you want as many people as possible to watch your content. So, removing one of the biggest barriers to entry (sound) by providing a second option is a big win indeed.
3. Support Customer Research with Keywords
In the case of marketing on YouTube, it is important to recognize and consider your audience’s stage in the buying process. A fact is people who find your videos on YouTube are usually in the discovery stage and are not ready to commit to a purchase. Therefore, to improve marketing strategy on YouTube, you need to choose keywords that are relevant to people who are looking for new information and to provide video content that educates based on those keywords. You can also use AdWords Display Planner tool for this purpose.
Collaborating with other people who have audiences as well as one of the most effective ways to get your content disseminated, shared, and ultimately seen. There are many YouTubers and successful brands who are well known for collaborating. This is an effective strategy for improving YouTube marketing in 2020 because when you collaborate with someone else who has a similar audience as you, they get exposure to your audience and you get exposure to theirs.