All too often, businesses of all sizes don’t design their websites with their customers in mind. They focus on their wants and needs and the information they want to get across. However, a website needs to serve your customers, and in turn, it will serve you. So, read on for ways you can put your customers first when designing your website.
Identify Your Audience
Before you can create a website that’s perfectly tailored to your audience, you need to be able to identify them. Who are your most profitable customers? Targeting everyone rather than your actual audience will give you a lower conversion rate. Try to paint a strong picture of your audience by asking:
- What industry or sector are they in?
- What problem can you solve?
- What characteristics do they share?
- What personality traits do they share?
- Are they likely to be eco-conscious or web-savvy?
From this, you’ll be in a better position to figure out what their needs and motivation will look like.
Optimize Your Home Page
Your home page should serve several purposes. It should be welcoming, display clearly who you are and what you do, and be a useful entry point from which customers can clearly distinguish where to go next to fulfill their needs. By hiring a web design agency like bluelinemedia.co.uk, you can get a tailored website that’s created just for you, with your customers in mind every step of the way. They can also provide advice as to what your website might need, in addition to making a site that looks great and feels professional.
Ensure Your Copy Is Friendly
Just like your homepage, any text that’s on your website should be aimed at connecting with potential customers. Any copy on your site should be providing useful information, in a friendly and conversational way. These days, consumers are aware of company jargon, and it is a sure way to make them feel they’re being sold to. Your copy will make much more impact if has a chattier quality that makes them feel as though they’re speaking with a friend.
Have Easily Actionable Call-to-Actions
First, you need to identify what your call to action will be. When customers arrive on your site, what do you want them to do? Do you want them to sign up for a mailing list? Make a purchase? Whatever it is, it should be easily achievable on every single page. In addition to this, you should make it easy for potential customers to contact you. Contact can easily turn into a lead, so don’t simply rely on your “Contact Us” page. Ensure your contact information is visible on every page.
By identifying your audience, having a strong and easy-to-navigate homepage full of friendly copy, as well as easy to understand call-to-action, you will have a website that goes beyond functionality and is customer-focused. This will help to develop a relationship with your readers and will often lead to increased leads and subsequent sales.