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Confluence of MBA and Digital Marketing

Confluence of MBA and Digital Marketing

Previously, when the recession hit the world market severely. Consequently, it had its repercussions on India as well. The job pool in India began to shrink. The room was left only for the competent and the best professionals in the corporate world.

No matter what, the industries wanted to steer their companies to safety. With the result, the requirement for proper talent with the right intellect arouse. With the increasing number of bachelor degree holders, the number of jobs went on to decrease. With the result, the need for transforming of the existing framework was felt.

Need for MBA

These days, one of the most sought-after options is to go for the Master’s Degree and importantly, the one in Business Administration. Master of Business Administration (MBA) provides with the aspirants an in-depth knowledge to analyze a business. Nowadays, MBA is teaching the art of finding the right cogs and keys to run a business and to prolong it.

Essentially, immense hard work is required by the candidate if the candidate wants to launch his/her career with the help of MBA. The aspirants, in order to pursue MBA from a good college, have to clear CAT (Common Aptitude Test). The aspirant has to qualify the CAT Exam with flying colors to be eligible to take admission into the colleges of solid reputation.

The CAT Exam is conducted and administered by one of the seven IIMs on a rotational basis every year. Usually, colleges like Indian Institute of Management (IIMs) and other premier colleges are lucrative choices for pursuing MBA.

Leaving the above, there are many MBA colleges in Hyderabad that are renowned for their stature and quality of education. Out of many, Some of the many reputed B-Schools in Hyderabad are:

  • ICFAI Business School
  • Institute of Management Technology
  • Indian School of Business etc.

Digital Marketing for an MBA Professional

In India, there are plenty of specializations in MBA that a student can opt from. The most popular MBA specializations are in the areas of:

  • Marketing
  • Human Resource (HR)
  • Finance
  • Supply Chain Management (SCM)
  • Operations

Out of the above, the Marketing specialization is one of the most exciting areas of specialization. It involves huge rewards for the targets achieved as well. Presently, the market is lit up due to the advent of digital marketing. Digital Marketing has taken over traditional marketing theories now which have assisted the decision making of the consumer in a better way.

Certainly, an MBA professional can pursue digital marketing easily. Not to forget, the main concepts of marketing are Customer Relations Management (CRM) and the Conversion Rate.

In another way, one can lure new customers through attractive advertisements. But in the longer run, a digital marketer should focus on the after-sales service to retain the customer for a long time.

Digital Marketing v Traditional Marketing

At the moment, the role of the salesman has been replaced by online displays. There are a lot of options available on the online platform. A consumer can choose from a lot of options as it consists of a pool of vendors associated with them.

Nowadays, the customers get a lot of discounts on the online platform in comparison to that through traditional marketing. This has increased the online engagement of the end consumers. Moreover, online marketing helps achieve a high degree of cost-cutting as compared to traditional marketing.

Above all, the main advantage of e-marketing is that it enables the marketer to remarket a product. In addition to it, the e-marketer can keep the leads generated safely with the future scope of contacting them.

These days, there are many marketing techniques that are used in digital marketing to attract more and more traffic. Out of them, the most popular techniques are:

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Content Marketing
  • Email Marketing
  • Affiliate Marketing
  • Viral Marketing etc.


Evidently, India is a huge bank of human resource which has internet access, the scope for digital marketing is immense. The requirement of the workforce to assist the need of the masses is huge. Hence, the domain of digital marketing is going to boom with time.

The aspiring businessmen should be able to take the unforeseen challenges to be able to work in a competitive field. Therefore, the study of MBA can help the aspirants to have a clear insight into the processes involved in digital marketing.