Today, digital marketing plays a key role in the success of a business. It remains crucial to establishing or widening your brand’s presence in the post-pandemic market. Various forms of digital marketing, such as content creation and paid advertising, are already part of the usual arsenal of business owners concerned about growth. For good reason; these effectively draw in the target audience and direct them toward the sales funnel.
Depending on your strategy, it’s always best to take an analytical approach, noting which elements work well while adjusting those that don’t. Online course providers like Local Marketing Vault, among others, can help you ensure your digital marketing strategy gets off to a good start.
The most practical way to do that is to stick to your key performance indicators (KPIs). Here are some you must monitor to know if you’re succeeding in the digital market.
1. Website Visits Or Traffic
The key to establishing your company’s presence online is having a website. Aside from providing information about your brand, it serves as a portal for establishing a blog, the place where you organically attract and nurture leads.
The number of website visits is one of the main metrics to watch out for in gauging your digital marketing efforts. This refers to the total number of visitors your online platform gets. Ideally, it must maintain steady growth every week for optimal conversions. If there’s a decline in the figures, don’t delay figuring out what makes your website underperform.
2. Source Of Traffic
The traffic source on your website is also a key metric to monitor. It provides insights into where your visitors are coming from.
The main ones include organic search, referrals, direct visitors, emails, paid visitors, and social media sources.
You can use this metric to figure out sources that require more attention. Plus, you can utilize it as a basis for making better-targeted content.
3. Number Of New Visitors Versus Returning Visitors
If you want to know how relevant your website content is in the long run, prioritize the number of new visitors versus returning visitors. When you gain multiple visits over time, you should respond by providing them with valuable information. This is what urges them to keep coming back for more.
When you prioritize new content production, you can gauge the number of new visitors versus returning visitors. This lets you know how the content is performing. The best-case scenario is to see more new visitors becoming regulars on your website.
4. Interactions Per Visit
If you want a successful digital marketing strategy, traffic is the main concern. But you should not overlook what kind of activity makes up that span of visits. This is what interaction means.
Interactions per visit is a metric most businesses fail to consider. It lets you know the average experience of your target audience, showing what’s effective in encouraging actions that benefit your brand.
When you monitor this, you’ll notice patterns you can use to your advantage in the long run. For example, when most website visitors engage or spend more time on pages that showcase visual content, you may invest more in this material to boost your relationship with them.
5. Number Of Page Views
Speaking of interactions, the number of times visitors visit a specific page on your website is also something to monitor. It’s considered a broad metric but also important if you want to know how well your digital marketing strategy works.
This metric provides insight into how many pages on your website gain visitors in a given time frame. It helps you understand if your entire website is relevant to your target audience or only if certain pages are. When you identify those pages, you learn what exactly your viewers find relevant, allowing you to optimize your content accordingly.
6. Bounce Rate
The bounce rate is the number of visitors who visit your website and leave without opening any pages or doing any action. If your website’s bounce rate is high, something in your digital marketing strategy requires improvement. It can be due to various reasons, such as interacting with the wrong audience, the content lacking value, or the absence of a compelling call to action.
Make sure to carefully scrutinize the root cause and address it before your whole strategy tanks.
7. Exit Rate
Last but not least, the exit rate is also something to watch out for.
This is different from the bounce rate. The latter only counts visitors that view a single page. Meanwhile, the latter tells you where the visitor lost interest after spending time on your website.
Basically, the exit rate shows where they left off after checking out your content. If you can identify this, you can find the weak points in your content or presentation. You can then use that insight to improve.
Know What To Measure
The success of your digital marketing strategy will rely on how well you keep track of these key performance indicators (KPIs) and more. They should guide you in determining whether your campaigns are effective. Once you spot a lagging metric, take proactive measures to fix them. If you don’t know where to start, you can talk to analysts for more insights.
