Guest blogging is a great, low-risk way to get your brand in front of a new audience. It’s also a great way to build links and increase your search engine visibility. But where do you start? How do you find your first guest blogging opportunity? And once you’ve found your first, how do you turn it into a full-fledged guest blogging strategy?
Guest posting is the best way to get your content in front of a highly targeted audience, but it can also be a waste of time if you’re not careful. With these tips, you’ll be able to post on the right blogs, get more traffic and build a strong relationship with your audience.
Target multiple niches that resonate with yours
There are many reasons to guest post on other blogs. The most common one is that it helps build your brand’s credibility and authority in the eyes of your target market. In addition, it allows you to get some extra links back to your site, which is never a bad thing.
I’m sure you’ve heard it before, but link building is an essential part of any SEO strategy. The point is that guest posting is a powerful way to get your name out there and increase your site’s visibility on search engines. But if you want your guest posts to have the biggest impact possible, you need to write for multiple niches at the same time.
If you’re serious about guest posting, don’t just pick one blog to guest post on. Instead, pick at least two to three blogs that target the same audience but write for different niches. For instance, you could hit up a health blog, a finance blog, and a parenting blog.
It’s also important to note that you don’t have to stick to the same niche each time. For example, you could post to a finance site one time and a parenting site another time. Remember, the more niche-specific sites you write for, the higher your chances of boosting your traffic. But if you’re just starting out, you should stick to writing on multiple sites that are related to your niche.
Search for guest posts on quality sites
Guest posting is one of the most effective ways to get your content in front of the right audience. However, it can be a time-consuming and frustrating process to find the right sites to guest post on.
Fortunately, there are some ways you can increase your chances of finding a quality site that wouldn’t mind you submitting a guest post. The first step is to search for guest post-only sites. These sites will not have flashy advertising that screams, “We welcome your guest post!”. These kinds of sites usually only have one link buried in the footer that tells you how you can submit a guest post. The second method is that you can consult a quality marketing agency and acquire their guest posting sites USA to start getting published and receive quality backlinks immediately.
Get to know the site owner before pitching
Any website owner will tell you that they are constantly looking for new content and sources of traffic. The bottom line is they want more, and they will take what they can get. So here is what you can do. Find a few people that are interested in the same things you are and who have a similar audience. Then, take some time to talk to them, get to know them a little, and then ask them if they would be interested in having you write a guest post for them.
Knowing the owner of the site before you pitch your guest post is important. It helps you gain more credibility. If you’re pitching a topic your audience would like, you have a better chance of landing it. This is one of the first things to do before pitching guest posts.
Find the site owner or the editor of the site. Then do some research on them, the company, and the site. If you can find a way to connect with them on social media, that makes it easier for them to see you’re legitimate. Also, make a point to check out the site and see what their focus is. This will help you write a more targeted post.
Write useful and actionable content
When you guest post, you want to make sure that the content you are writing is useful and actionable. This means that you are giving the reader something that they will be able to use and apply to their business. If you are writing about a specific topic, make sure that you are saying something new and valuable. Be creative, and don’t be afraid to offer up new ideas. If you are writing about a general topic, make sure that you are providing readers with a new way of looking at things.
People will visit your blog post if they can get something out of it. The best blog posts are the ones that are easy to read and provide readers with the information they are looking for without a lot of extra fluff.
If you write a post that contains information that users can relate to and learn from, then you will be able to get the word out about your brand effectively. It is important that you are able to deliver information to your readers in a way that allows them to share, like, and tweet your posts easily. It is also important that you are able to appeal to a wide range of readers.
Credit: PointVisible.com
Add internal SEO links to the posts
When you do guest posting on other blogs, make sure you link back to your site by adding internal SEO links. If you are writing about the benefits of some software, for example. You can throw in a link to your site. If you mention a product, you can link to your page that talks about that product. Don’t use links that take them away from the post. They should all be internal links. You should also create a link to your site in the author bio. This will increase the chances of your article being shared on social media. And the benefit this will give is an SEO boost to the blogger site.
Provide all the add-ons the blogger needs
In this day and age, guest posting has become a very effective marketing strategy and is often viewed as the fastest and most effective way to drive traffic to your site. However, you should always remember that it’s not just about the traffic — it’s about the quality of traffic too. That’s why you should always make sure that you are giving the blogger all the information they need to make the most successful for you.
It’s about providing the blogger with everything that they need in the posts, from images to a well-written post. Do this, and you can be sure that you will be giving them everything that they need in order to make the most of the traffic that they send your way.