How do you make sure your website is successful? If you are not taking advantage of digital marketing strategies, getting the traffic and sales you want won’t be easy.
Here are five ideas to help get you started:
1. Create a strong SEO strategy
Make sure your website has strong SEO to show up high on search engine results pages. Optimize your title tags, meta descriptions, and header tags, and make sure Google correctly indexes your site.
Simple tips like adding keywords to your images and using internal links can also help. Make sure you regularly publish fresh content, as this is one of the most critical factors for SEO. You can use tools like Google Analytics to track your website’s SEO progress and see where you need to make improvements.
2. Take advantage of social media
You will increase your website’s exposure by taking advantage of online platforms like Facebook and Twitter, as well as other popular blogging sites such as Pinterest and Tumblr. Sharing your content on these channels is a great way to get more traffic back to your site, but you should also be using them for marketing purposes, for example, by encouraging your social media followers to visit and subscribe to your website.
If you have a business page on Facebook, make sure it is complete with photos, videos from YouTube or Vimeo, and an about section that details what kind of services you offer and where customers can find you locally. You should also be posting original content at regular intervals, not just links to your website’s blog posts.
3. Outsource your SEO to a digital marketing agency
Many companies like Digital Resource can help you with all aspects of your SEO, from keyword research to on-page optimization. They can also help you set up and track Google AdWords campaigns, social media marketing, and other online advertising initiatives.
Rise Marketing outsourcing your SEO can be a great way to get the most bang for your buck; after all, these agencies have years of experience and know the latest techniques to help your website rank higher on search engine results pages.
4. Make sure your website is mobile-friendly
People are increasingly visiting websites on their phones, so you need to ensure that your site looks good and works well on all devices. A responsive design will automatically adapt to smaller screens without sacrificing functionality or readability, but if yours does not have this feature, then it’s time for an upgrade!
You can also use Google’s Mobile-Friendly Test to check how your website looks on different devices. If you pass the test, congratulations! But if not, then there are a few things you can do to make your site mobile-friendly, such as using a responsive design or creating separate versions of your website for mobile and desktop users.
5. Use web analytics to track your website’s progress
Tools like Google Analytics can help you measure how well your website performs and track essential metrics such as page views, unique visitors, and bounce rate. This information can help you identify which marketing strategies work best for you and where you need to improve.
You should also be tracking conversions, such as the number of people who sign up for your mailing list or make a purchase on your website. This data can help you determine whether your website is meeting its goals and helping you achieve your business objectives.
Digital marketing isn’t as difficult as many make it out to be
Successful digital marketing comes down to having a solid strategy in place, with the right tools and people behind it. By following these five tips, you’ll be on your way to a successful website marketing campaign.