Influencer marketing is a rapidly growing trend in the marketing industry overall, but it doesn’t come with any guarantees.
If you want to run a successful social media marketing campaign, you are going to need to do a lot of research first.
Read the rest of this article to find out how to run a successful influencer marketing campaign!
Tip 1: Check Engagement First!
If you want to find influencers who are going to make a substantial impact on your company or brand, you need to find influencers who have a highly engaging follower base.
An influencer with 2,000 followers can be more valuable than one with 1,00,000 followers if they have drastically different engagement percentages!
Likes and comments can be manipulated on many social media platforms, so be sure to always double check the people you are looking at.
If you find an influencer who has a real and engaging audience, that is who you invest in!
Tip 2: Always Develop Strategic Guidelines
Although you want to let the influencers that you are working with be creative in their own right, you want to have a strategic plan for your influencer marketing campaign.
Therefore, the best strategy is to develop simple 5-10 simple rules for your influencers to follow.
Your brand is your whole identity, so make sure your influencers are representing your brand/company well.
Wardrobe, scenery, and message can and should be dictated by yourself.
As long as you provide your influencers clear knowledge of how you want your brand to be portrayed, you will be on your way to a successful influencer marketing campaign!
Tip 3: Choose the Right Platform for Your Influencer Marketing Campaign
The top social media websites to run influencer marketing campaigns include:
There are other options, but these are the most commonly used.
Depending on the type of brand or product you are trying to promote, a different social media platform could be better for you or not.
Generally, it will only take you a minimum amount of time to determine where is the best social media platform for you to work on.
However, it is still a key step.
Once you have done the proper demographic research to choose your social media platform, you can target influencers much easier!
If you would like to know more about how social media influencers work or like to discuss influencer marketing with a social media influencer, head to Anna Targoniy!
Influencer marketing has become popular because it is relatively cheap, and it is very effective.
Most influencers are happy to trade promotions and brand exposure for free products or samples.
Compared with other methods of advertising, influencer marketing has a lot of additional potentials.
If you take the time to choose quality influencers, you can sit back and be confident that your brand or product will be in front of many people!
Remember, every type of brand or product has a specific social media platform it will be most effective on. The quality of your influencers will do nothing if they are appealing to an uninterested audience.
Influencer marketing is a simple marketing solution, so use these tips and promote your brand to the fullest!