Search engine optimization or SEO is the art and trend of enhancing the online commercialization of websites. This basically involves incessant promotion of e-commerce websites so as to boost their organic traffic. In order words, SEO helps to increase the overall visitor traffic to the websites received from the search engines. This is achieved by implementing various forms of SEO techniques and Internet marketing concepts.
Hence, emerging SEO professionals should be aware of the initial strategic moves that will establish them as successful SEO experts.
Successful SEO tips for beginners
Following tips must be observed while preparing the mainstay of the digital marketing framework:
Keyword profitability analysis – Beginners should learn the process of evaluating break even point in terms of keyword optimization. It has become freely available for all. Keyword information can be derived by using the online tools like SEMrush, Spyfu or SEObook. These are the competitive research tool that reveals the phrases used by rival websites. One can evaluate the ‘cost-to-benefit’ of these keywords with the help of SEOMOZ designed keyword analysis tool. This will help the SEO professionals to obtain a competitive score as well as profit score with the combined use of SEOMOZ and SEMrush tools.
URL re-organization: It should be noted that uniform resource locators (URLs) should be restructured or modified with utmost care and attention, especially during the redesigning period. This is because web pages with good rankings and links may become difficult for the visitors as well as the search engine robots to locate them after their URLs have been modified. Moreover, search engines place extra value on old URLs that they indexed a long time back.
Early bird implementation: This is one of the most important aspects of SEO. It should be borne in mind from the very beginning that SEO techniques must be applied while the website is in the designing phase. Moreover, it must be included as an integral part of the bigger digital marketing plan. This is because SEO techniques applied after a website has been developed will give out zero or poor results. Basically, SEO requires full-time dedication and long time commitment towards its implementation.
Internal information architecture: Another important lesson beginners should learn is the organizational techniques of a website’s internal information architecture (IA). This is one of the prime tools to highlight the most commercially important parts of a website in front of the search engines. A website’s organization, internal link structure and IA should be built on important top priority keywords.
Last but not the least, no website can ever think of high search engine results page ranking without a commendable as well as high-quality link profile. A website should have a good page and domain authority so as to survive in the online competition.